Scale out innovation seminar

市川文子/Fumiko Ichikawa @furbiko

Maru seminar starts. Today the guest speakers is Mako Yoshioka, founder of NPO Madre Bonita. #project_maru

市川文子/Fumiko Ichikawa @furbiko

The discussion starts from a fundamental question: What is to scale out? Is it about simply creating a great manual and franchise?...

市川文子/Fumiko Ichikawa @furbiko

"If I just want to franchise, it's simple. I just have to appear on TV and become famous. That's scale-up. " #project_maru

市川文子/Fumiko Ichikawa @furbiko

NPO Madre Bonita: Physical and mental healthcare services after birth. Certified instructors go through training for 6 months. #project_maru

市川文子/Fumiko Ichikawa @furbiko

Mothers particularly in Japan often encounter an identity crisis as you are suddenly regarded as a mother. #project_maru

市川文子/Fumiko Ichikawa @furbiko

With delivery, languages alter: Regaining your own language is what instructors facilitate. It is no easy job. #project_maru

市川文子/Fumiko Ichikawa @furbiko

"According to statistics, 100,000 people become post-delivery depression in Japan. I find this figure extremely small." #project_maru

市川文子/Fumiko Ichikawa @furbiko

"Japanese welfare system provides support for pregnancy, delivery, and infants, not for mothers." #project_maru

市川文子/Fumiko Ichikawa @furbiko

Cloud office: Nine staffs working from home. The advantage is that even if they need to relocate, no need to quit jobs. #project_maru

吉岡マコ @maco1227

→http://t.co/cLFKrJya RT @furbiko: Cloud office: Nine staffs working from home. even if they need to relocate, no need to quit jobs.

拡大

市川文子/Fumiko Ichikawa @furbiko

Three core business areas: 1. spreading the program, 2. developing & certifying instructors, 3. research & develop. #project_maru

市川文子/Fumiko Ichikawa @furbiko

"What make our NPO unique and sustainable is in fact our practice & knowledge to research & develop new services." #project_maru

市川文子/Fumiko Ichikawa @furbiko

Madre Bonita certification program started since 2006. Certified instructors are solo proprietors, which process we support. #project_maru

市川文子/Fumiko Ichikawa @furbiko

Training, certification, and promotion material support are offered. We take annual fees but fixed rate unlike franchise. #project_maru

市川文子/Fumiko Ichikawa @furbiko

Instructors are obliged to attend Skype meeting monthly. Stimulating and develop one's skill is the core value of activity. #project_maru

吉岡マコ @maco1227

→http://t.co/4CWQclQp @furbiko: attend Skype meeting monthly. Stimulating and develop one's skill is the core value of activity.

拡大

市川文子/Fumiko Ichikawa @furbiko

"Who to be on board?" Mako describes as "who-on-the-bus" program, who to become the instructor. #project_maru

市川文子/Fumiko Ichikawa @furbiko

Exchanging problems and challenges enable instructors develop their skills exponentially. #project_maru

吉岡マコ @maco1227

→http://t.co/h8yFrQh3 RT @furbiko: Exchanging problems and challenges enable instructors develop their skills exponentially.

拡大

市川文子/Fumiko Ichikawa @furbiko

Every touch point between us staffs leave clues who could become good potential, whom we'd like to be on board. #project_maru

市川文子/Fumiko Ichikawa @furbiko

We ask every instructor candidate to create self-introductory rap and release on YouTube. #project_maru

Hiroshi Tamura @tamdai99

→ http://t.co/P1IaIqTf RT @furbiko: We ask every instructor candidate to create self-introductory rap and release on YouTube. #project_maru

拡大

吉岡マコ @maco1227

→http://t.co/57Rob35O RT @furbiko: We ask every instructor candidate to create self-introductory rap and release on YouTube.

拡大

市川文子/Fumiko Ichikawa @furbiko

Instructors need build relationship w each other, otherwise easily become conflict. For that reason we never go for quantity #project_maru

市川文子/Fumiko Ichikawa @furbiko

Madre Bonita's practice is filled with hints for any organizational management, from reporting to meeting practices. #project_maru