SXSW 2015 "Netflix Shares a Decade of A/B Test Learning"

Net Intelligenz @netintelligenz

Le A/B testing est utile uniquement si on peut délivrer instantanément. Nous pouvons changer une home en quelques secondes. #abtesting #sxsw

Mauricio Piña @mauriciopina

"@coryvannote: "At @netflix you're encouraged to fail big bets" #abtesting #SXSW"

Chris Saint-Amant @csaintamant

Hey #abtesting fans at #sxsw! Enjoy the Netflix talk this morning? Come see my talk on *building* tests on Monday: bit.ly/sxsw-abtesting

Cory Van Note @coryvannote

"At @netflix you're encouraged to fail big bets" #abtesting #SXSW

Lisa Grimm @lulugrimm

Customer service is good for your brand and THE RIGHT THING TO DO! @netflix makes it easy to be reached and cancel service #abtesting #sxsw

Net Intelligenz @netintelligenz

" en A/B testing on apprend autant de ce qui échoue que de ce qui reussi" -Netflix VP of Product #SXSW #abtesting”

Noah Kuttler @NoahGK

#SXSW #abtesting sometimes, things like transparency, don't need AB testing. Need to just be done (example: customer service #)

Net Intelligenz @netintelligenz

"ce ne sont pas ce que les usagers disent ce qui compte, c'est ce qu'ils font vraiment" -Netflix VP of Product #SXSW #abtesting

Cory Van Note @coryvannote

"Sometime you have to kill your babies" true statement on creative testing #abtesting @netflix #SXSW

Noah Kuttler @NoahGK

#SXSW #abtesting be bold. Keep testing. But the data will ultimately prove if now is the time to change or to wait for later.

Cory Van Note @coryvannote

"Design can scale higher mountains... Design bolder things." #abtesting @netflix #SXSW

Lisa Grimm @lulugrimm

"Sometimes it’s good to rip up the floorboards and try new things.” Yes, just in general:) #abtesting #sxsw

Peter Komornik @peterkomornik

Which pics led to more views? 99% ppl in the room voted for #3... The reality was #2! The power of #abtesting #SXSW pic.twitter.com/xQ9uIKciU5

拡大

Hyunjin Seo, PhD @HyunjinSeo

#Netflix discusses how it has used A/B testing to improve customer experience. #SXSW #abtesting

Noah Kuttler @NoahGK

#SXSW #abtesting strategy can dictate which metrics you follow (example: when streaming was still in its infancy and DVD ruled)

Sara Kerr @Saralitta

Hah! "@lulugrimm: Dark secret of “big data” is that it’s a mountain of excrement. Gotta pick what matters #abtesting #sxsw”

dine @dine

I'm seeing Netflix Shares a Decade of A/B Test Learning at SXSW 2015. #SXSW #abtesting schedule.sxsw.com/2015/events/ev…

Lisa Grimm @lulugrimm

The gold of @Netlix data vs. old TV data: 2/ playing, what you played an hour, ago vs. yesterday vs. a year ago. #abtesting #sxsw

Noah Kuttler @NoahGK

#SXSW #abtesting @netflix never uses the term "recommendation" because it feels like a push.

Dan Gingiss - The Experience Maker™ @dgingiss

Yes!“@csaintamant: "It's not what users tell you, but what they *do* that matters" -Netflix VP of Product #SXSW #SXSWInteractive #abtesting”

Benoit Zante @bzante

L'objectif principal de Netflix : retenir ses clients et les faire regarder toujours plus de contenus #ABtesting #sxsw

Benoit Zante @bzante

La clef du succès du design de Netflix : ne pas écouter ce que demandent les gens, mais regarder ce qu'ils font #ABtesting #sxsw

Lisa Grimm @lulugrimm

.@Netflix Data that really matters most : Not what they say about preference, what they do. How they interact with content. #abtesting #SXSW

We are Rende @wearerende

En la charla Netflix Shares a Decade of A/B Test Learning at SXSW 2015. #SXSW #abtesting pic.twitter.com/V0RC2pzJDz

拡大

Chris Saint-Amant @csaintamant

"It's not what users tell you, but what they *do* that matters" -Netflix VP of Product #SXSW #SXSWInteractive #abtesting