さようなら、青い鳥。「鳥」の作成者からの弔辞。

せき のりかず @kotonoha_s

鳥の作成者からの、弔辞の一連… この「小さな鳥」に込められたものが、語られている。さようなら、青い鳥。 twitter.com/martingrasser/…

martin grasser @martingrasser

Today we say goodbye to this great blue bird This logo was designed in 2012 by a team of three. @toddwaterbury, @angyche and myself, The logo was designed to be simple, balanced, and legible at very small sizes, almost like a lowercase "e", a 🧵 pic.twitter.com/pogZnorRko

2023-07-24 09:01:11

せき のりかず @kotonoha_s

鳥の作成者からの、弔辞の一連… この「小さな鳥」に込められたものが、語られている。さようなら、青い鳥。 twitter.com/martingrasser/…

せき のりかず @kotonoha_s

え、鳥アイコン作成者、シャドウバン食らってるのですか…訳は… 今日、私たちはこの「青い鳥」に別れを告げます。このロゴは @toddwaterbury @angyche ,そして私（ @martingrasser ）で作成しました。 ロゴはシンプルでバランスよく、非常に小さいサイズでの表示でも視認しやすく設計しました。

せき のりかず @kotonoha_s

元々は「鳥をイメージしたアイコンが欲しい」という要望だけで詳細の指示はなかったけど、AppleやNikeのように洗練されたものを求められていて、初期のガチョウデザインは「もっとシンプルに」ということで却下されたと… twitter.com/martingrasser/…

martin grasser @martingrasser

There was essentially no brief, other than we want a new bird, and it should be as good as the Apple and Nike logo. Twitter had made some sort of flying goose - but Jack wanted something simpler pic.twitter.com/ruR52lZtLL

2023-07-24 09:01:12

せき のりかず @kotonoha_s

そこから鳥のイメージをスケッチしてスケッチしてスケッチしていく中で「円を基調にするデザイン」で鳥に「中立性と単純さ」を持たせるべきだと感じた、と… twitter.com/martingrasser/…

martin grasser @martingrasser

We liked using a circles to construct our drawings, it felt like the bird should have an underlying neutrality and simplicity about it pic.twitter.com/ir1apIsVf5

2023-07-24 09:01:14

martin grasser @martingrasser

Today we say goodbye to this great blue bird This logo was designed in 2012 by a team of three. @toddwaterbury, @angyche and myself, The logo was designed to be simple, balanced, and legible at very small sizes, almost like a lowercase "e", a 🧵 pic.twitter.com/pogZnorRko

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martin grasser @martingrasser

There was essentially no brief, other than we want a new bird, and it should be as good as the Apple and Nike logo. Twitter had made some sort of flying goose - but Jack wanted something simpler pic.twitter.com/ruR52lZtLL

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martin grasser @martingrasser

So, I just started drawing birds. Drawing is one of the quickest ways to understand how the shapes can work together pic.twitter.com/JhMeF7XS0h

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martin grasser @martingrasser

I was also trying to capture the motion of birds, and the shape that profile created led us to play with that round belly in the 3rd and 4th sketches pic.twitter.com/8ZEAU17Sx4

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martin grasser @martingrasser

We liked using a circles to construct our drawings, it felt like the bird should have an underlying neutrality and simplicity about it pic.twitter.com/ir1apIsVf5

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martin grasser @martingrasser

From that point on we really spent our time perfecting every little detail... so that it felt balanced, and visible as a bird at the smallest of sizes. pic.twitter.com/fkueKzmST7

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martin grasser @martingrasser

Sometime in March we had an approved bird and it launched in May of 2012. This little blue bird did so much over the last 11 years, 🫡 pic.twitter.com/EnO7j3mSH4

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Mia @TheGoatfox

@martingrasser It was wonderful to see all these years I have been on since 2009. Thank you for your graphic. My father owned a global printing company I know the love put into a logo and how many times a piece was rejected before approved. Your bird is coming home to you again. Find a place… twitter.com/i/web/status/1… pic.twitter.com/Fi7LuB9xee