Tweets from Bill Werde, Editorial Director of Billboard

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Bill Werde @BillWerde

@grahamorama thanks. Nice to hear a friendly word in the storm :)

2013-08-21 14:39:21
Bill Werde @BillWerde

5. I believe in transparency & dialog. That's why I discuss here before all is neatly resolved. I learned a lot from y'all tonight. Thanks.

2013-08-21 14:36:27
Bill Werde @BillWerde

4. Im not suggesting we'll discount credible views. I suspect (but wont know til AM) YouTube antispam tech will take care of playlisting.

2013-08-21 14:32:52
Bill Werde @BillWerde

3. I've been/remain a fan of gaga's. I have previously tweeted my affinity for Applause. None of this has anything to do w chart integrity.

2013-08-21 14:30:32
Bill Werde @BillWerde

2. By "playlisting" I mean a link to "watch" the same video 150 times: roughly 9 straight hours of the same vid.

2013-08-21 14:27:52
Bill Werde @BillWerde

1. It is fine to self-promote, send links to fans, etc. my objection is to playlisting. It seems some fans are unaware such a link was sent.

2013-08-21 14:25:48
Bill Werde @BillWerde

Just scrolled thru 100s of tweets. Most gaga fans have been more or less polite. Ill try to clear up a few questions, then I must sleep.

2013-08-21 14:22:19
Bill Werde @BillWerde

That's my point. RT @Anthagiox: @bwerde No, she deleted it because she realized it was a shitty link that cheated.

2013-08-21 14:09:40
Nick @XtinaGoulding

@bwerde no its because you're a dumbass and we hate you

2013-08-21 14:06:43
Bill Werde @BillWerde

Just need to keep playlisted data off chart. Gaga fans sending me threats and profanity: don't you think this is why she deleted that link?

2013-08-21 14:05:14
Bill Werde @BillWerde

I'm not suggesting these wouldn't count RT @LGMonsterFacts: Applause already had 12.5M views before Gaga even tweeted the link @bwerde

2013-08-21 14:03:23
Bill Werde @BillWerde

Sorry - not how majority consumes music RT @stefanijack: learn from the UK & get rid of all that petty shit & make charts 100% sales @bwerde

2013-08-21 13:56:28
Bill Werde @BillWerde

Of course not RT @ItsMeDanielP_: @bwerde she's telling fans to watch her video/share it with friends. Is self promotion really a crime now?

2013-08-21 13:51:56
Bill Werde @BillWerde

I just hate to see anyone try to game the charts, be it fans or artists. It's not in the spirit of what we do, celebrating success.

2013-08-21 13:49:06
Bill Werde @BillWerde

Please keep this in context. Streaming is only a portion of Hot100 and surely overwhelming percent of views have been well-earned.

2013-08-21 13:47:37
Bill Werde @BillWerde

All credit & benefit of doubt that facebook/Twitter posts are down. Maybe it's true that a link was sent to 10s of millions with no look.

2013-08-21 13:43:16
Bill Werde @BillWerde

Tweeting that other artists game the system is like telling a cop other people were speeding. When we catch it we stop it.

2013-08-21 13:39:17
Bill Werde @BillWerde

An artist tweeting out and facebooking a link that enables a fan to hit play and leave their computer is not in the spirit of what we chart.

2013-08-21 13:36:50
Bill Werde @BillWerde

We count multiple views per person. Go to Vevo and keep watching a video on your own and we count it.

2013-08-21 13:35:17
Bill Werde @BillWerde

It won't count. If you don't know what I'm talking about, don't worry. If it was a question in your mind, now you know. So disappointing.

2013-08-21 13:18:58