Museum Next (second day)

Aoife Flynn @stranded_aoife

the value of a story isn't just in getting to the end of the road, it's taking the journey together #museumnext

Claire Bailey-Ross @clairey_ross

Storytelling both implicit and explicit are important in social media.The value of the story is the journey not the end point. #MuseumNext

MuseumNext @MuseumNext

Marketing not just the visit, but all levels of participation #museumnext

Poole Museums @PooleMuseum

@richmintz joined BSD to help it diversify from politics & works in NGO programs & culture incl. @BritishMuseum @Tate @Metmuseum #museumnext

Jon Pratty @jon_pratty

Surely 'museum idea marketers' should be curators? #museumnext

BAM! Strategie Culturali @BAMstracult

Plan the campaign around key milestons, but leave enough room for it to adapt to events // Rich Mintz at #MuseumNext

Museum Strategy @museumstrategy

The real deal is planning a campaign around key milestones that can be adapted along the way: flexible storytellers! Rich Mintz #MuseumNext

Aoife Flynn @stranded_aoife

be organic and responsive: Plan the campaign around key milestones but leave room for it to adapt to events #museumnext

Aoife Flynn @stranded_aoife

Be participatory and action led. Respect the analytics! What matters isn't what you like, it's what they like #museumnext

imagemakers @imagemakers_uk

Good tip: be analytics driven as much as possible with online interaction. It's not what you like but what they like #MuseumNext

Cliff Manning @cliffmanning

how to make a campaign sign - tell stories and listen an be honest to your audience says @richmintz from blue state digital at #museumnext

Aoife Flynn @stranded_aoife

now going to hear about obama campaign #museumnext #bluestatedigital

Dr Oonagh Murphy @OonaghTweets

@richmintz on the @obama campaign>if social media can elect a president I think we can safely say it can help us engage visitors #museumnext

Cliff Manning @cliffmanning

$560,000,000 raised for Obama presidential campaign online - average age of donor was 45+ #museumnext

BAM! Strategie Culturali @BAMstracult

BIGGEST SECRET of the Obama Campaign: Lower the barriers to entry and raise the expectations // Rich Mintz at #MuseumNext

Aoife Flynn @stranded_aoife

why did it work? lowered the barriers to entry and raise level of expectation - better experience than they expected #museumnext

Wade Dansby 3 @beedevil3

@richmintz Obama campaign was known for receiving mostly small donations and from people over 50 ... Augmented by social media #museumnext

Museum Strategy @museumstrategy

Analysing Obama 2008 Campaign by Rich Mintz, not a bad start of #MuseumNext Day 2

MuseumNext @MuseumNext

@jon_pratty everyone in a museum should be an ideas person #museumnext

dulwichonview @dulwichonview

Social Media should be fast, fun and memorable. Think outside the box! #museumnext

Colleen Miner @colleenmminer

@richmintz "we're passed the point where social media is only for the young." Internet literacy in seniors higher than you think #MuseumNext

Museum Strategy @museumstrategy

It's always about raising expectations to be trusted by committed people says Rich Mintz #MuseumNext

Colleen Miner @colleenmminer

@richmintz #MuseumNext step 1 for effective campaign: build your constituency systematically, give small promises and then fulfill.

Aoife Flynn @stranded_aoife

Key components of engagement: 1. Urgency - hard for arts, easier for redcross - try to manufacture urgency #museumnext

CultureThemes @CultureThemes

#MuseumNext @richmintz Remember the user only thinks about your museum maybe 3 mins - customise email appropriately.