OpenRTB Town Holl - Oct 06, 2011 @ NASDAQ MaketSite

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Leila Pflager @leilahpflager

RT @DataXu: Exciting news! The IAB is taking over management of #OpenRTB

2011-10-06 06:37:08
Open RTB @OpenRTB

#OpenRTB @Google Scott Spencer: "The question of the standard is about API. At scale, it is costly. Would love to join discussion."

2011-10-06 06:39:45
Open RTB @OpenRTB

Heard at #OpenRTB: "Between @Google and @Apple, the more open of the two is Google."

2011-10-06 06:40:33
Matthew Deets @TheDeetsOnRTB

#OpenRTB welcome the 600lb guerilla to the reindeer games

2011-10-06 06:41:29
Open RTB @OpenRTB

#OpenRTB moderator Brian Morrissey of @Digiday: "Let's see some more arguing!" YES.

2011-10-06 06:44:21
Open RTB @OpenRTB

Publisher on revenue from #OpenRTB: "it needs to scale more"

2011-10-06 06:48:22
Open RTB @OpenRTB

Alex Horowitz of @Vivaki: "the more that we build out and adopt standards like #OpenRTB the more money agency holding companies will spend"

2011-10-06 06:50:45
Open RTB @OpenRTB

#OpenRTB @DataXu CTO Dr. Bill Simmons: "As a company that's adopted 20 some odd APIs, I know it's possible for the sell-side to do so."

2011-10-06 06:55:05
Chris Johnson @chjohnson80

Here at #openrtb Town Hall representing @SpotXchange! Great discussions so far...

2011-10-06 06:55:30
Open RTB @OpenRTB

#OpenRTB @IAB CEO Randy Rothenberg: "Reach and engagement are not the same thing."

2011-10-06 06:56:45
Michael Sullivan @michaelbsully

#openRTB - Randy taking front and center. IAB partnering with openRTB group to move standard forward. http://t.co/XpFnmCHl

2011-10-06 06:58:01
Open RTB @OpenRTB

Brian Morrissey #OpenRTB: "how can we make it attractive to brand marketers?" @IAB CEO: "almost every new medium starts off feeding DR"

2011-10-06 07:01:09
Kent Riggs @Kentriggs

If you're in the display advertising world there is some great dialogue happening at #openrtb

2011-10-06 07:01:35
Open RTB @OpenRTB

#OpenRTB @adaptv: marketers need to align on what they want to measure and how to do so for OpenRTB to really take off beyond DR

2011-10-06 07:05:28
Yoshihiko Miyaichi @miyaichi

I think transparency is the most important #OpenRTB

2011-10-06 07:05:49
Randall Rothenberg @r2rothenberg

We're very excited to drive these market-making standards. "@DataXu: Exciting news! The IAB is taking over management of #OpenRTB" #iab

2011-10-06 07:07:43
Open RTB @OpenRTB

#OpenRTB: @Google Scott Spencer: "everything I say gets tweeted."

2011-10-06 07:11:36
Kara Weber @karaweber

RT @r2rothenberg: We're very excited to drive these market-making standards. "@DataXu: Exciting news! The IAB is taking over management of #OpenRTB" #iab

2011-10-06 07:11:45
Magnite @magnite

TV vs. Online... It is a matter of education not inefficiencies - @MarkMcEachran #openrtb

2011-10-06 07:17:05
Magnite @magnite

Make it simple again so it can run through the pipes - Roland from @mediamath #openrtb

2011-10-06 07:20:31
Open RTB @OpenRTB

#OpenRTB @MediaMath CTO re: financial exchange v. ad exchange "financial stuff is so easy compared to the advertising stuff."

2011-10-06 07:22:24
Peer39 @SemanticizeMe

RT @rubiconproject: Make it simple again so it can run through the pipes - Roland from @mediamath #openrtb

2011-10-06 07:24:39
Open RTB @OpenRTB

#OpenRTB: Guaranteeing inventory quality can only happen if we all make inventory transparent.

2011-10-06 07:25:40
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