RT @davidjacobslive: Its not closed rtb. Its #openrtb
2011-10-06 06:34:38RT @DataXu: Exciting news! The IAB is taking over management of #OpenRTB
2011-10-06 06:37:08#OpenRTB @Google Scott Spencer: "The question of the standard is about API. At scale, it is costly. Would love to join discussion."
2011-10-06 06:39:45Heard at #OpenRTB: "Between @Google and @Apple, the more open of the two is Google."
2011-10-06 06:40:33#OpenRTB welcome the 600lb guerilla to the reindeer games
2011-10-06 06:41:29#OpenRTB moderator Brian Morrissey of @Digiday: "Let's see some more arguing!" YES.
2011-10-06 06:44:21Alex Horowitz of @Vivaki: "the more that we build out and adopt standards like #OpenRTB the more money agency holding companies will spend"
2011-10-06 06:50:45#openrtb: standards in #mobile driving liquidity http://t.co/61qOLjKq
2011-10-06 06:51:36#OpenRTB @DataXu CTO Dr. Bill Simmons: "As a company that's adopted 20 some odd APIs, I know it's possible for the sell-side to do so."
2011-10-06 06:55:05Here at #openrtb Town Hall representing @SpotXchange! Great discussions so far...
2011-10-06 06:55:30#OpenRTB @IAB CEO Randy Rothenberg: "Reach and engagement are not the same thing."
2011-10-06 06:56:45#openRTB - Randy taking front and center. IAB partnering with openRTB group to move standard forward. http://t.co/XpFnmCHl
2011-10-06 06:58:01Brian Morrissey #OpenRTB: "how can we make it attractive to brand marketers?" @IAB CEO: "almost every new medium starts off feeding DR"
2011-10-06 07:01:09If you're in the display advertising world there is some great dialogue happening at #openrtb
2011-10-06 07:01:35#OpenRTB @adaptv: marketers need to align on what they want to measure and how to do so for OpenRTB to really take off beyond DR
2011-10-06 07:05:28I think transparency is the most important #OpenRTB
2011-10-06 07:05:49We're very excited to drive these market-making standards. "@DataXu: Exciting news! The IAB is taking over management of #OpenRTB" #iab
2011-10-06 07:07:43#OpenRTB: @Google Scott Spencer: "everything I say gets tweeted."
2011-10-06 07:11:36RT @r2rothenberg: We're very excited to drive these market-making standards. "@DataXu: Exciting news! The IAB is taking over management of #OpenRTB" #iab
2011-10-06 07:11:45TV vs. Online... It is a matter of education not inefficiencies - @MarkMcEachran #openrtb
2011-10-06 07:17:05Make it simple again so it can run through the pipes - Roland from @mediamath #openrtb
2011-10-06 07:20:31#OpenRTB @MediaMath CTO re: financial exchange v. ad exchange "financial stuff is so easy compared to the advertising stuff."
2011-10-06 07:22:24RT @rubiconproject: Make it simple again so it can run through the pipes - Roland from @mediamath #openrtb
2011-10-06 07:24:39#OpenRTB: Guaranteeing inventory quality can only happen if we all make inventory transparent.
2011-10-06 07:25:40