OpenRTB Town Holl - Oct 06, 2011 @ NASDAQ MaketSite

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Zach Coelius @zachcoelius

@saralivingston that is ok. Rtb is making it easier and the scaling of spend is here now #openrtb

2011-10-06 07:29:04
Open RTB @OpenRTB

#OpenRTB : where are we in the state of rtb? @Admeld CTO: still the wild west. 15 billion impressions on RTB right now; how many aren't?

2011-10-06 07:30:58
Kara Weber @karaweber

RT @rubiconproject: TV vs. Online... It is a matter of education not inefficiencies - @MarkMcEachran #openrtb

2011-10-06 07:31:09
Open RTB @OpenRTB

#OpenRTB: @Admeld CTO Brian Adams: half of our spend is on a minority of inventory, and that inventory is RTB.

2011-10-06 07:32:41
Rich Astley @richastley

Real Time Bidding grows up: #IAB takes management of #OpenRTB standards

2011-10-06 07:33:41
Open RTB @OpenRTB

Heard at #OpenRTB town hall: "Internet advertising is like a series of black markets."

2011-10-06 07:33:52
Open RTB @OpenRTB

#OpenRTB: @BrightRoll: "all of the standards we currently lack as an industry will come out of automated buying."

2011-10-06 07:35:51
dataxu @dataxu

#OpenRTB Town Hall was a smashing success! Thanks to all who participated.

2011-10-06 07:37:37
Magnite @magnite

"The plumber meeting is ending." - Brian Morrissey, Moderator of #openrtb. Great discussion tonight!

2011-10-06 07:37:41
Kent Riggs @Kentriggs

Hah. RT @openrtb: Heard at #OpenRTB town hall: "Internet advertising is like a series of black markets."

2011-10-06 07:41:25
Ola Tiverman @tiverman

RT @OpenRTB: News: The IAB has announced that it will take over management of #OpenRTB!

2011-10-06 08:11:18
QiHui @qihuizhang

RT @DataXu: Exciting news! The IAB is taking over management of #OpenRTB

2011-10-06 08:37:08
Jaryd Knutsen @JarydKnutsen

RT @PulsePointBuzz: Exciting news @IAB! RT @OpenRTB: News: The IAB has announced that it will take over management of #OpenRTB!

2011-10-06 09:21:53
Jaryd Knutsen @JarydKnutsen

RT @r2rothenberg: We're very excited to drive these market-making standards. "@DataXu: Exciting news! The IAB is taking over management of #OpenRTB" #iab

2011-10-06 09:22:18
MediaMath EMEA @MediaMathEMEA

RT @rubiconproject: Make it simple again so it can run through the pipes - Roland from @mediamath #openrtb

2011-10-06 09:35:05
MediaMath @MediaMathAPAC

RT @rubiconproject: Make it simple again so it can run through the pipes - Roland from @mediamath #openrtb

2011-10-06 09:35:06
MediaMath @mediamath

RT @rubiconproject: Make it simple again so it can run through the pipes - Roland from @mediamath #openrtb

2011-10-06 09:35:07
usedhonda @usedhonda

RT @miyaichi: RT @DataXu: Exciting news! The IAB is taking over management of #OpenRTB

2011-10-06 10:13:32
Jay Sears @JaySears

RT @r2rothenberg: We're very excited to drive these market-making standards. "@DataXu: Exciting news! The IAB is taking over management of #OpenRTB" #iab

2011-10-06 11:05:32
Jay Sears @JaySears

RT @OpenRTB: Alex Horowitz of @Vivaki: "the more that we build out and adopt standards like #OpenRTB the more money agency holding companies will spend"

2011-10-06 11:06:09
Jay Sears @JaySears

BIG MILESTONE! RT @DataXu: Exciting news! The IAB is taking over management of #OpenRTB

2011-10-06 11:07:16